“We strongly believe life’s personal stories and moments are best told through the gift of a handwritten card or note, and hope that our goods inspire you to share these moments with others”
For my senior capstone project, I decided to focus on one of my favorite companies, Rifle Paper Co. The goal of my capstone project is to propose a new retail space by providing my insight on the promotional and marketing aspect for Rifle Paper Co. in London, England. I believe that placing Rifle Paper Co. in London is a perfect fit for the brand aesthetic and market. Opening this space will expand their customer base that was originally attracted to Liberty London’s style, but are looking for a fresh and modern approach. With that said, Rifle Paper Co.’s illustrative style is identifiable and hard to duplicate versus other stationary companies in the market allowing them to cater to their new consumers.