"RAW is a company that wishes to inspire the customer to be anyone they want to be and to not hide in between the masses."
RAW defines and enhances personal beauty by providing unique and quality handmade jewelry pieces. We design jewelry that aims to bridge the gap between costume and fine jewelry. Our necklaces are our spotlight item with the ability to attach and detach chains and pieces to create different looks for versatility–from simple to statement.
In this project done for our Private Label Product Development course, my group and I detail our ideal customer, what she wants in life, what the market has to say about costume and fine jewelry, and the process of developing a beautiful product. We aimed to inspire others with our vision of a new kind of jewelry experience. My specific role in the group was Creative Director.